Cross-Platform Content Strategies for Consistent Branding

Many businesses mistake branding for an unnecessary adventure in finance. A business's brand, however, is like the receptionist who is the face of an organization—whatever the receptionist provides paints a picture of the organization, even before any further interactions with the business.

A brand is the public’s perception of a business—an opinion on what services or utilities the business provides, as well as the customer-staff relationship the business provides. A business’s brand is framed by articles, logos, what people say, and interactions between the public and your business. Hence, a brand equals visual identity.

Brand Identity
As a business owner, it is beneficial to influence the public’s opinion of your business, and this is achieved through branding. What does the public think about your reception of customers and potential customers? What do they think about your products even before encountering your product? Do they think your business is affordable? How do these influence your potential customers and clients? All these and more are questions to keep in mind when branding your business.

Brand identity is the sum of all elements that constitute a brand’s visual statement. It is the totality of what makes up a brand’s communication with the public and its audience. These elements include but are not limited to logos, fonts, colors, icons, illustrations, etc., and are applied on business cards, brochures, signs, and illustrations. It is important to hire the services of a brand identity designer when developing a brand for your business, as they have remarkable expertise in employing strategies from the brand style guide.

Brand Consistency & Content Tailoring Across Different Platforms